Campaign: Live True. Be You.
Odos Eyewear is a conceptual brand dedicated to creating premium frames that blend timeless style with modern functionality. Built on a foundation of outstanding quality and innovative design, the brand offers collections that are both durable and versatile, ensuring each piece is a reliable and stylish match for every occasion. Odos Eyewear believes that high-quality design should be an accessible and creative part of everyone's life.
To build stronger brand awareness, Odos Eyewear refined its messaging to feel more authentic and engaging. By delivering relatable content in a crowded market, the campaign sought to spark action, deepen connections, and establish lasting trust with customers.
Approach:
A successful brand expansion for Odos Eyewear required a clear strategy and a strong, recognizable presence across multiple channels. I developed a unified content plan that built brand awareness, encouraged engagement, and guided potential customers through the conversion journey.
By reshaping the brand’s messaging into a more authentic and engaging voice, the campaign showcased the Urban Pulse collection’s performance-driven style while using relatable storytelling to inspire action and build long-term trust.
This project involved:
Developing an inclusive content strategy for Instagram, Facebook, and email.
Customized messaging and visual storytelling to support a strong brand identity on each platform.
Skills used:
Persona-driven campaign planning
Multi-platform content strategy and scheduling
Email marketing sequence development
Brand positioning and messaging
Visual and written storytelling for social channels
Audience engagement tactics and conversion alignment
Our new Odos Urban Pulse collection is for the hustle and the flow—and every authentic moment in between. Forge your own path. The city is your playground. 🏙️🌳🛹🚲
Find your perfect frames here. ➡️😎
Urban street sunnies that fit your vibrant life.
#OdosEyewear #UrbanPulse #SkateLife #BikeLife #DogWalker #VibrantLife #CityAdventures
What does your vibrant life look like?
We're capturing it with Odos Urban Pulse!
From sunrise cycling to city park meetups and dog-walking adventures, our new line is designed for you.
Urban street sunnies that fit your vibrant life.
#OdosEyewear #UrbanPulse #SportyStyle #CityAdventures #NewArrivals #SunglassLove
Here are my new Kari frames from Odos and I'm obsessed!
The rounded frames and tortoise color are perfect. They’re lightweight and comfortable, and have my prescription lenses!
They’re the perfect blend of style and comfort! Check out the website and order your pair! 👓
#OdosEyewear #KariFrames #PrescriptionGlasses #NewEyewear #StyleandComfort