Project Focus:
Project Focus:
To pinpoint how to accelerate growth. I examined L'Acier's raw campaign data and used it as a roadmap to increase customer lifetime value (LTV).
To pinpoint how to accelerate growth. I examined L'Acier's raw campaign data and used it as a roadmap to increase customer lifetime value (LTV).
Using pivot tables, I uncovered the optimal times to run their new discount ads, turning potential customers into new account holders. The analysis provided actionable recommendations that shaped stakeholder strategy, ensuring L'Acier's ad spend maximized new accounts and sustained brand success.
Skills Used:
Strategic Campaign Optimization
Data Analysis & Interpretation
Data Visualization
Problem-solving
Presentation and Communication
